The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes
Author:
Affiliation:
1. Institute of International Management, National Cheng Kung University, Tainan City, Taiwan.
2. Department of Management, University of Wisconsin, La Crosse, Wisconsin.
3. Department of DSC & MIS, Miami University, Oxford, Ohio.
Publisher
Mary Ann Liebert Inc
Subject
Human-Computer Interaction,Applied Psychology,Communication,General Medicine
Link
http://www.liebertpub.com/doi/pdf/10.1089/cpb.2008.0199
Reference13 articles.
1. Cognitive Impact of Banner Ad Characteristics: An Experimental Study
2. AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING
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