Consumer perception of environmentally sustainable products of Slovak wood processing enterprises

Abstract

To provide environmentally sustainable development of a wood processing enterprise, it is necessary to implement environmentally sustainable products. The study focuses on identifying the factors of consumer perception of environmentally sustainable wood processing products and recommends how to ensure such product development. The main objective of the research was to survey the perception of environmentally sustainable wood processing products by consumers and to identify the factors that consumers take into account when making purchasing decisions. The survey was conducted by the method of questionnaire, addressing 754 adult inhabitants of Slovakia. The results revealed that the most frequently indicated reason for purchasing environmentally sustainable wood processing products was that they had a positive impact on health. The most commonly identified reason why consumers do not buy these products was their high price. The survey results should help understand the needs of consumers with regard to the environmental aspects of wood processing products, and thus ensure better satisfaction of their environmental needs.