Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/bm.2010.32.pdf
Reference27 articles.
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5. Hausman, A. (2000) A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing 17 (5): 403–419.
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