Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-022-00296-4.pdf
Reference103 articles.
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4. Ares, G., E. Etchemendy, L. Antúnez, L. Vidal, A. Giménez, and S. Jaeger. 2014. Visual attention by consumers to check-all-that-apply questions: Insights to support methodological development. Food Quality and Preference 32: 210–222.
5. Au, A., and A. Tse. 2001. Marketing ethics and behavioral predisposition of Chinese managers of SMEs in Hong Kong. Journal of Small Business Management 39 (3): 272–278.
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