Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference120 articles.
1. Aaker, D.A. 1991. Capitalizing on the value of a brand name. New York: DIANE Publishing Company.
2. Abrams, D., and M.A. Hogg. 2006. Social identifications: A social psychology of intergroup relations and group processes. England: Routledge.
3. Ailawadi, K.L., and K.L. Keller. 2004. Understanding retail branding: Conceptual insights and research priorities. Journal of Retailing 80(4): 331–342.
4. Amadeo, K. 2018. U.S. retail sales report, current statistics, and recent trends. Retrieved May 27, 2018, from https://www.thebalance.com/u-s-retail-sales-statistics-and-trends-3305717.
5. Anderson, J.C., and D.W. Gerbing. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103(3): 411.
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献