Asian city brand meaning: a Hong Kong perspective-Reference-Cited by-同舟云学术

Asian city brand meaning: a Hong Kong perspective

Published:2017-09-11 Issue:1 Volume:25 Page:14-26
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Merrilees Bill,Miller Dale,Ge Gloria L.,Tam Charles Chin Chiu

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/article/10.1057/s41262-017-0073-1/fulltext.html

Reference77 articles.

1. Ashworth, G., and M. Kavaratzis. 2009. Beyond the logo: Brand management for cities. Journal of Brand Management 16(8): 520–531.

2. Blombäck, A., and C. Scandelius. 2013. Corporate heritage in CSR communication: A means to responsible brand image? Corporate Communications: An International Journal 18(3): 362–382.

3. Bowitz, E., and K. Ibenholt. 2009. Economic impact of cultural heritage: Research and perspectives. Journal of Cultural Heritage 10(1): 1–8.

4. Brand Hong Kong. 2015. There’s no other city like Asia’s world city: Quality Living, Enterprising, Excellence, Free. http://www.brandhk.gov.hk/en/# . Accessed 28 Oct 2015.

5. Brand Hong Kong. 2016. What is brand Hong Kong? http://www.brandhk.gov.hk/html/en/BrandHongKong/WhatIsBrandHongKong.html . Last Accessed 08 Mar 2017.

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