Brand heritage across cultures: U.S.A., France and South Korea
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-022-00291-9.pdf
Reference54 articles.
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2. Balmer, J.M.T., and M. Burghausen. 2019. Marketing, the past and corporate heritage. Marketing Theory 19 (2): 217–227. https://doi.org/10.1177/1470593118790636.
3. Balmer, J.M.T., and W. Chen. 2016. Corporate heritage tourism brand attractiveness and national identity. Journal of Product and Brand Management 25 (3): 223–238. https://doi.org/10.1108/JPBM-08-2015-0959.
4. Banerjee, S. 2008. Strategic brand-culture fit: A conceptual framework for brand management. Journal of Brand Management 15 (5): 312–321. https://doi.org/10.1057/palgrave.bm.2550098.
5. Bergadaà, M. 2007. Temporal frameworks and individual cultural activities: Four typical profiles. Time & Society 16 (3): 387–407. https://doi.org/10.1177/0961463X07080274.
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