Brand equity in the business-to-business context: Examining the structural composition
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/bm.2011.60.pdf
Reference55 articles.
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4. Agarwal, M.K. and Rao, V.R. (1996) An empirical comparison of consumer-based measures of brand equity. Marketing Letters 7 (3): 237–247.
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