Branding Åland, branding Ålanders: Reflections on place identity and globalization in a Nordic archipelago
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/pb.2012.3.pdf
Reference60 articles.
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4. Anholt, S. (2005b) Editorial: Some important distinctions in place branding. Place Branding and Public Diplomacy 1 (2): 116–121.
5. Anholt, S. (2007) Competitive Identity: The New Brand Management for Nations, Cities and Regions. Basingstoke, UK: Palgrave Macmillan.
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