Does advertising strategy matter in influencing mutual fund purchase?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2014.29.pdf
Reference62 articles.
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3. Anagol, S., Marisetty, V., Sane, R. and Venugopal, B. (2013) Distribution Fees and Mutual Fund Flows: Evidence from a Natural Experiment in the Indian Mutual Funds Market, No. 2013-004, Mumbai, India: Indira Gandhi Institute of Development Research.
4. Bajtelsmit, V. and Bernasek, A. (1996) Why do women invest differently than men? Financial Counselling and Investing 7 (1): 1–10.
5. Barber, B. and Odean, T. (1999) Boys will be Boys: Gender Overconfidence and Common Stock Investment. Working Paper, University of California – Davis, Davis, CA.
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