Ethics, Cultures and Global Social Marketing Health Campaigns

Author:

Rentner Terry L.,Lengel Lara

Publisher

Palgrave Macmillan UK

Reference64 articles.

1. Abbott, K.A. (2003). ‘Native American Drinking Patterns and Temperance Reform’, in J.S. Blocker, Jr., D.M. Fahey and I.R. Tyrrell (eds), Alcohol and Temperance Reform in Modern History, vol. 2. Santa Barbara, CA: ABC-CLIO, pp. 446–9.

2. Al-Jenaibi, B. (2008). ‘The Effects of Media Campaigns on Different Cultures’, World Academy of Science, Engineering and Technology, 46, 49–52.

3. Barkeeper News (2006). ‘“Drinkers Themselves” and “Parents” Top Misuse Blames’, www.barkeeper.ie /News_Item.asp?News_ID=399, date accessed 30 November 2010.

4. BBC News (2008). ‘Young Ignore Alcohol Campaigns’, http://news.bbc.co.uk /2/hi/uk_news/7801640.stm, date accessed 30 November 2010.

5. Beauchamp, D. (1976). ‘New Ethics for Public Health: Developing a Fair Alcohol Policy’, Journal of Health Politics, Policy and Law, 1(3), 338–54.

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