Bibliometric research of the Pay-What-You-Want Topic

Author:

Vizuete-Luciano Emili,Güzel Oktay,Merigó José M.

Abstract

AbstractPay-What-You-Want (PWYW), is a pricing strategy increasingly applied in many different industries, both profitable and not. This study aims to identify influential cited works in PWYW research, determine the current status, and indicate the extent to which influential works have shaped the field addressing this concern, a set of bibliometric analyses conducted in this paper. The analysis was carried out on 136 research papers published between 2009 and 2022 have been analyzed based on Web of Science Core Collection (WoS) results. In order to identify the most cited authors and works, the co-citation analysis was applied. To scrutinize the intellectual structure of the field, bibliometric coupling was applied, to show the network structure of the themes, co-word analysis was applied. Building upon the results, this study suggests future research paths.

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. What is going on with studies on financial speculation? Evidence from a bibliometric analysis;International Review of Economics & Finance;2024-01

2. Work more, pay more? The impact of customer participation on customer pay-what-you-want payments;Journal of Service Theory and Practice;2023-09-04

3. Research papers: What influences price and purchase;Journal of Revenue and Pricing Management;2023-08-28

4. Digital Marketing and E-Commerce a Bibliometric Analysis;Advances in Digital Marketing and eCommerce;2023

5. Sustainable Brands and Retail: A Bibliometric Analysis;Advances in National Brand and Private Label Marketing;2023

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