Measuring success in place marketing and branding

Author:

Zenker Sebastian,Martin Nicole

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference51 articles.

1. Anholt, S. (2004) Chapter 14: Branding places and nations. In: R. Clifton and J. Simmons (eds.) Brands and Branding. New York: Bloomberg Press, pp. 213–226.

2. Anholt, S. (2006) Anholt City Brand Index – ‘How the World Views Its Cities’, 2nd edn. Bellevue, WA: Global Market Insight,.

3. Ashworth, G.J. (2010) Personality associations as an instrument of place branding: Possibilities and pitfalls. In: G.J. Ashworth and M. Kavaratzis (eds.) Towards Effective Place Brand Management – Branding European Cities and Regions. Cheltenham, UK: Edward Elgar Publishing, pp. 222–233.

4. Ashworth, G.J. and Kavaratzis, M. (2009) Beyond the logo: Brand management for cities. Journal of Brand Management 16 (8): 520–531.

5. Ashworth, G.J. and Voogd, H. (1990) Selling the City: Marketing Approaches in Public Sector Urban Planning. London: Belhaven.

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