Corporate Communications: A Practice-based Theoretical Conceptualization

Author:

Cornelissen Joep,Bekkum Tibor van,Ruler Betteke van

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Reference67 articles.

1. Argenti, P.A. (1996)‘Corporate communication as a discipline: Toward a definition’, Management Communications Quarterly, 10, 73–97.

2. Argenti, P.A. (1998) Corporate Communication, (2nd edition) McGraw-Hill, Boston.

3. Argenti, P.A. and Forman, J. (2000)‘The communication advantage: A constituency-focused approach to formulating and implementing strategy’, in M. Schultz, M.J. Hatch and M.H. Larsen (eds.), The Expressive Organization, Oxford University Press: Oxford, pp. 233–245.

4. Argenti, P.A., Howell, R.A. and Beck, K.A. (2005)‘The strategic communication imperative’, MIT Sloan Management Review, Spring, 46(3), 83–89.

5. Balmer, J. and Greyser, S. (eds.) (2003) Revealing the Corporation: Perspectives on Identity, Image, Reputation and Corporate Branding, Routledge, London.

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