The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/palgrave.bm.2550093.pdf
Reference48 articles.
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3. Smith, M. A. and Canger, J. M. (2004) ‘Effects of supervisor Big Five personality on subordinate attitudes’, Journal of Business and Psychology, Vol. 18, No. 4, p. 465.
4. Westfall, R. (1962) ‘Psychological factors in predicting product choice’, Journal of Marketing, Vol. 26, No. 2, p. 34.
5. Sirgy, M. J. (1985) ‘Using self-congruity and ideal congruity to predict purchase motivation’, Journal of Business Research, Vol. 13, No. 3, pp. 195–206.
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