Discretion is the better part of value: Five research-based rules for ensuring that strategy implementers implement-Reference-Cited by-同舟云学术

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Discretion is the better part of value: Five research-based rules for ensuring that strategy implementers implement

Published:2010-07 Issue:3 Volume:10 Page:259-266
ISSN:1745-7904
Container-title:Journal of Medical Marketing
language:
Short-container-title:J Med Market

Author:

Smith Brian D

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Reference58 articles.

1. The effectiveness of marketing strategy making processes: A critical literature review and a research agenda

2. An empirical investigation of marketing strategy quality in medical markets

3. Success and failure in marketing strategy making: Results of an empirical study across medical markets

4. Making marketing happen: How great medical companies make strategic marketing planning work for them

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Complexity dynamics: Managerialism and undesirable emergence in healthcare organizations;Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing;2011-11

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