In-memory analytics – strategies for real-time CRM

Author:

Acker Olaf,Gröne Florian,Blockus Adrian,Bange Carsten

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference14 articles.

1. Gartner Research. (2010) The consumerization of BI: Emerging technologies to watch in 2011, http://www.gartner.com .

2. Plattner, H. and Zeier, A. (2011) In-Memory Data Management – An Inflection Point for Enterprise Applications. Berlin, Germany: Springer.

3. Peterson, M., Koch, V., Gröne, F. and Vo, K. (2010) Online customers, digital marketing – The CMO-CIO connection. Journal of Direct, Data and Digital Marketing Practice 11 (3): 219–221.

4. Plattner, H. and Zeier, A. (2011) In-Memory Data Management – An Inflection Point for Enterprise Applications. Berlin, Germany: Springer.

5. ENP Newswire. (2011) Internode deploys Oracle coherence for faster customer service resolution. Press Release, 7 February 2011.

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