The impact of the Internet upon bank marketing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2010.12.pdf
Reference97 articles.
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5. Kapoulas, A., Murphy, W. and Ellis, N. (2002) Say hello, wave goodbye: Missed opportunities for electronic relationship marketing within the financial services sector? The International Journal of Bank Marketing 20 (7): 302–310.
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