Data mining framework for customer lifetime value-based segmentation

Author:

Aeron Harsha,Kumar Ashwani,Moorthy Janakiraman

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference50 articles.

1. Hand, D., Mannila, H. and Smyth, P. (2005) Principles of Data Mining. New Delhi: Prentice Hall of India Private Limited.

2. Blattberg, R. and Deighton, J. (1996) Manage marketing by the customer equity. Harvard Business Review 74 (4): 133–144.

3. Kotler, P. and Armstrong, G. (1996) Principles of Marketing, 7th edn. Englewood Cliffs, NJ: Prentice-Hall.

4. Jain, D. and Singh, S.S. (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing 16 (2): 34–46.

5. Hogan, J.E., Lemon Katherine, N. and Rust Roland, T. (2002) Customer equity management: Charting new directions for the future of marketing. Journal of Service Research 5 (1): 4–12.

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