Author:
Aeron Harsha,Kumar Ashwani,Moorthy Janakiraman
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference50 articles.
1. Hand, D., Mannila, H. and Smyth, P. (2005) Principles of Data Mining. New Delhi: Prentice Hall of India Private Limited.
2. Blattberg, R. and Deighton, J. (1996) Manage marketing by the customer equity. Harvard Business Review 74 (4): 133–144.
3. Kotler, P. and Armstrong, G. (1996) Principles of Marketing, 7th edn. Englewood Cliffs, NJ: Prentice-Hall.
4. Jain, D. and Singh, S.S. (2002) Customer lifetime value research in marketing: A review and future directions. Journal of Interactive Marketing 16 (2): 34–46.
5. Hogan, J.E., Lemon Katherine, N. and Rust Roland, T. (2002) Customer equity management: Charting new directions for the future of marketing. Journal of Service Research 5 (1): 4–12.
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献