Assessing customer retention in B2C electronic commerce: an empirical study-Reference-Cited by-同舟云学术

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Assessing customer retention in B2C electronic commerce: an empirical study

Published:2016-12 Issue:4 Volume:4 Page:172-185
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Huang Eugenia Y.,Tsui Chia-jung

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1057/s41270-016-0007-x.pdf

Reference24 articles.

1. Ahmad, R. and Buttle, F. (2001) Customer retention: a potentially potent marketing management strategy. Journal of Strategic Marketing 9(1): 29–45.

2. Ang, L. and Buttle, F. (2006) Customer retention management processes: a quantitative study. European Journal of Marketing 40(1/2): 83–99.

3. Aspinall, E., Nancarrow, C. and Stone, M. (2001) The meaning and measurement of customer retention. Journal of Targeting, Measurement and Analysis for Marketing 10(1): 79–87.

4. Bolton, R.N. (1998) A dynamic model of the duration of the customer’s relationship with a continuous service provider: the role of satisfaction. Marketing Science 17(1): 45–65.

5. Bolton, R.N. and Lemon, K.N. (1999) A dynamic model of customers’ usage of services: usage as an antecedent and consequence of satisfaction. Journal of Marketing Research 36(2): 171–186.

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