Analytics from our scholarly closets: the connections between data, information, and knowledge-Reference-Cited by-同舟云学术

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Analytics from our scholarly closets: the connections between data, information, and knowledge

Published:2018-02-19 Issue:1 Volume:6 Page:1-5
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Krishen Anjala S.,Petrescu Maria

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/article/10.1057/s41270-018-0029-7/fulltext.html

Reference48 articles.

1. Ackoff, R.L. 1989. From data to wisdom. Journal of Applied Systems Analysis 16 (1): 3–9.

2. Berezan, O., A. Krishen, S. Agarwal, and P. Kachroo. 2018. The pursuit of virtual happiness: exploring the social media experience across generations. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2017.11.038 .

3. Berezan, O., A.S. Krishen, S. Tanford, and C. Raab. 2017. Style before substance? Building loyalty through marketing communication congruity. European Journal of Marketing 51 (7/8): 1332–1352.

4. Berezan, O., C. Raab, A.S. Krishen, and C. Love. 2015. Loyalty runs deeper than thread count: an exploratory study of gay guest preferences and hotelier perceptions. Journal of Travel & Tourism Marketing 32 (8): 1034–1050. https://doi.org/10.1080/10548408.2014.958209 .

5. Brown, J.R., A.S. Krishen, and C. Dev. 2014. The role of ownership in managing interfirm opportunism: a dyadic study. Journal of Marketing Channels 21 (1): 31–42.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. An exploration of sales forecasting: sales manager and salesperson perspectives;Journal of Marketing Analytics;2020-07-18

2. Marketing analytics: delineating the field while welcoming crossover;Journal of Marketing Analytics;2018-11-21

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