Domestic society's (often-neglected) role in nation branding

Author:

Tatevossian Anoush Rima

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference21 articles.

1. Anholt, S. (2005) ‘Brand New Justice’, Butterworth-Heinemann, Oxford, UK, p. 119.

2. Anholt, S. (2006) ‘Public diplomacy and place branding: Where's the link?’, Journal of Place Branding, Vol. 2, No. 4, p. 271.

3. Cull, N. (2007) ‘Public Diplomacy: Lessons from the Past’, University of Southern California, Los Angeles, CA.

4. Davis, M. (13th August, 2007) ‘Is Africa misbranded?’, Brandchannel.com . Retrieved from http://www.brandchannel.com/start1.asp?fa_id=381 .

5. Dudziak, M. (2000) ‘Cold, War Civil Rights: Race and the Image of American Democracy’, Princeton University Press, Princeton, NJ.

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