Repositioning of city branding through promotional videos: the case of Ningbo

Author:

Liu Nancy XiuzhiORCID,Andriano-Moore StephenORCID

Funder

Ningbo Philosophy and Social Science Research Base

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference62 articles.

1. Alegro, Tjaša, and Maja Turnšek. 2021. Striving to be different but becoming the same: creativity and destination brands’ promotional videos. Sustainability 13 (139): 139. https://doi.org/10.3390/su13010139.

2. Alli, J.R. 2017. London—city in motion. June Youtube. June 19, 2017. 1:41. https://youtu.be/bqSY4MSvFc8. Accessed 14 Jan 2022.

3. Adu travels to China. 2020. Shipai Ningbo shizhongxin, tai fanhua le, bukui shi xin yixian dachengshi, haokan shipin [Real shot of Ningbo city center, so busy, worthy of a new first-line big city - good-looking video]. Tencent Video. December 6, 2020. 3:59. https://v.qq.com/x/page/y320908esgi.html. Accessed 14 Jan 2022.

4. Baesler, E.J. 1995. Construction and test of an empirical measure for narrative coherence and fidelity. Communication Reports 8 (2): 97–101. https://doi.org/10.1080/08934219509367615.

5. Beijing New Studio Media Co., Ltd. 2020.【Ningbo】《zheli shi ningbo》 zheli shi zhongguo zuiju xingfugan chengshi [(Ningbo) "This is Ningbo" -- The happiest city in China]. Bilibili. March 19, 2020. 1:35. https://www.bilibili.com/video/BV1m7411R7LR?share_source=copy_web. Accessed 14 Jan 2022.

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