Research on the Influence of Reliability and Brand Image on Purchase Intention of Sports Brands Endorsed by Entertainers: A Case Study of Adidas Endorsed by Chun-Ning Chang
Author:
Publisher
SASPR Edu International Pvt. Ltd
Subject
General Medicine
Link
https://saudijournals.com/media/articles/JASPE_33_52-59.pdf
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
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3. Validity and Reliability Studies of Love and Hate Scale for Sports Fan and The Intention of Purchase Sports Team Licenced Merchandise Scale;CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi;2022-06-30
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