Social media networks as platforms for culture and identity interplay among Qatari youth

Abstract

The popularity of social networking platforms has increased dramatically in recent years, impacting how people communicate, exchange ideas and exert influence on others. These platforms have provided new opportunities for people to connect and engage with each other, ultimately reshaping their sense of belonging and constructing their identity. The current study focuses on how Qatari youth use social media networks as a tool for identity interaction. By examining the motives for, perceptions about and impacts of social media usage, this study provides insights into how the Qatari youth use these platforms. The research employed a quantitative method, collecting data via an online survey administered through Google Forms. A total of 532 Qatari youth responded to the study. This study’s findings illustrate that most youth use social networks frequently, with half stating that they are always connected. In addition, over 40 per cent report subscribing to one to five groups on social networks. The primary motivation for joining these groups is to engage in discussion about social and political issues as well as to stay up-to-date on the news about their community. According to this study, the most popular social media platform among Qatari youth is Instagram, followed by WhatsApp and Twitter. People use these platforms for different reasons, but many find them to be helpful in staying connected with friends and family, sharing news and experiences and staying up-to-date on current events. Moreover, nearly half of the youth who took part in this study claimed that social media had contributed to creating role models in society. This indicates that social media may play a significant role in shaping young people’s identity and their sense of belonging. A significant number of respondents reported that social media role models influenced their personal choices such as dress, perfumes, language and fashion. This suggests that social media play an unmissable part in shaping individuals’ personal preferences and their cultural identities.