The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana-Reference-Cited by-同舟云学术

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The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana

Published:2012-02 Issue:2 Volume:4 Page:
ISSN:2141-2421
Container-title:African Journal of Marketing Management
language:
Short-container-title:Afr. J. Mark. Manage.

Author:

George K. Amoako

Publisher

Academic Journals

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Modeling the Effect of Corporate Sponsorship on the Organizational Image of Selected Insurance Companies in Edo State, Nigeria;SAGE Open;2022-10

2. Türkiye’nin En Değerli Markalarının Sponsorluk Faaliyetleri: Dijital Bir Mecra Olan Kurumsal Web Sayfaları Üzerine Bir Analiz;İletişim Kuram ve Araştırma Dergisi;2021-09-08

3. Beyond the game: perceptions and practices of sports sponsorship in German SMEs;Qualitative Market Research: An International Journal;2021-08-04

4. Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece;Journal of Mountain Science;2020-05-26

5. The Analysis of Marketing performance in Yogyakarta SMEs;HOLISTICA – Journal of Business and Public Administration;2019-12-01

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