Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement
Author:
Publisher
EJournal Publishing
Subject
General Engineering
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Building Purchase Intention through Live Streaming Platforms: Mediating Role of Customer Engagement;Journal of Promotion Management;2023-12-06
2. Role of Consumer Engagement as Mediator Between Social Network Marketing and Consumer Purchase Intention;Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022);2023-09-29
3. Impact of Social Media Marketing on Creating Brand Responsiveness;The Effect of Information Technology on Business and Marketing Intelligence Systems;2023
4. Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products;International Journal of Case Studies in Business, IT, and Education;2022-08-10
5. Do Social Media Characteristics Trigger Customer Engagement? An Empirical Study On Smart Phone Brands;Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi;2022-06-28
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