Effectiveness of Traffic Management at Kajang SILK Highway

Abstract

The traffic management centre is a place of operational monitoring and supervision activities at all highways under the Malaysian Highway Authority. The purpose of this centre is to help gather and disseminate information related to traffic to the users. The information presented by them is accurate and constantly updated from time to time. However, are highway users in Malaysia aware of the existence of this traffic management centre? How can traffic management centre help them to determine their travel times and fast routes especially during the festive seasons? Therefore, researchers have outlined some of the objectives to assist in obtaining information about this study. The main objective of this study is to measure the level of consumer awareness of the highway traffic management centre. In addition, the second objective of this study is to examine the factors causing traffic congestion. Besides, researchers also want to investigate the drivers’ attitudes during the congestion which will lead to an accident and congestion and thus propose measures to raise the level of awareness and measures that can be taken to reduce traffic congestion. The technique used to carry out this study is a fuzzy conjoint model. The questionnaire distributed will be administered by the researcher himself. The level of consumer awareness will be measured through the likert scale which uses fuzzy linguistic variables such as one to five scale (never, sometimes, uncertain, ever, always). This study is conducted on users who use the Kajang SILK highway through the Toll Plaza Sg. Ramal. At the end of the study, the researcher hoped that this study would help the authorities, especially the Malaysian Highway Authority and other management in improving the traffic management centre.