Socio-cultural accompaniment of tourists by means of animation in cruise tourism

Abstract

The study examines cruise tourism, which has become a dynamic area of the tourism industry in recent years. The object of the study is tourist animation practices in cruise tourism, the subject is the motivational structure and value system of tourist practices implemented in cruise tourism. In the course of the study, general scientific methods were used: comparison, generalization, behavioral method. The purpose of the study is to analyze the impact of tourist services during a cruise trip, since tourist satisfaction from the rest depends on the animation support (creating an emotional mood in travelers, conditions for achieving physical and moral recovery, etc.) The article considers the socio-cultural practices of tourist services using animation. Comfort and complexity of tourist services have become a symbol of cruise tourism. The technical characteristics of ships allow them to be used for various forms of cruise passenger service. Particular attention is paid to the animation team, which provides social and cultural services to cruise participants, relying on the material and technical capabilities of modern cruise ships and coastal infrastructure. Analyzing the mood and satisfaction of tourists is especially important in the specific context of social exchange. The state of the tourism sector and, consequently, the economic situation of the country in the period of post-war reconstruction will depend on how satisfied they are with cruise travel. The study attempts to systematize the value components of cruise travel and analyze the positive and negative aspects of the cruise service system. From an applied point of view, this study covers the potential of the cruise ship and the capabilities of the animation team to accompany tourists during the trip. It is necessary to implement strategies that will improve passengers' impressions and emotions, especially those related to various leisure programs to attract tourists to travel on a cruise ship. The results can also be used to improve activities and marketing plans for the development of cruise tourism in Ukraine.