TRANSFORMATION OF BUSINESS MODELS OF RUSSIAN INDUSTRIAL COMPANIES UNDER THE INFLUENCE OF DIGITAL TECHNOLOGIES

Abstract

The article presents the results of the influence of digital technologies on the transformation of industrial companies’ business models and its analysis. The author has conducted a survey of industrial companies, at which point the most used advanced technologies are identified, the amount of investments and the investment pattern in digital transformation are analysed, as well as the purchase of foreign and domestic technologies, equipment and software by enterprises. The criteria for classifying digital business models used by production companies are formulated and two clusters are specified: platform-based business models and business models of “Factories of the future”. For the first time business models of digital transformation of companies in the Russian industry are specified: digital ecosystems, platforms for joint value co-creation, the introduction of a customising product, smart factory, remanufacturing and digital engineering. Digital transformation strategies used by industrial companies are specified for each cluster. The characteristics of digital transformation strategies are determined and the distribution of the strategies over manufacturing sectors are carried out.