Affiliation:
1. Yuriy Fedkovych Chernivtsi National University
Abstract
The article investigates the theoretical issues of analysis of the formation of an innovative model of enterprise development as a basis for enterprise development. The scientific content and economic essence of innovative activity are revealed. Problems of development of innovative activity are outlined. Its main problems are: low demand for innovation in the market, lack of successful ideas and opportunities to create innovations, limited funds for business, lack of partners for cooperation. The main ways and methods of activating the innovative activity of enterprises are considered. The main tasks for solving this problem, as the concentration of tasks for further development, a detailed process of the list of tasks for effective work. Factors of encouragement to introduction of the innovative model of development of the enterprise are formulated. The innovative development of the enterprise is designed to focus production activities on the demands of the modern consumer, to respond flexibly and make timely changes, to achieve competitive advantages that meet the level of international demand. Innovation management includes: continuous improvement of production organization on the basis of search, selection, development and implementation of innovative proposals; formation of a bank of innovative ideas and options for their implementation; organization of the process of identifying problems of innovative development and their solution; formation of a climate of innovation at the enterprise, search for new ideas, etc. Planning of innovative development of enterprises provides an opportunity: taking into account future tasks, assessing the activities of the enterprise as a continuous process in which current actions are related to the future, managing not only short-term but also long-term development goals; identification of basic market needs; influencing changes in the external environment. In addition, planning helps to improve the coordination of actions in the enterprise, creates conditions for improving the basic training of managers, providing the necessary information, promotes a more rational allocation of resources, allows to clearly formalize the duties and responsibilities of all employees, improve control over their activities.
Publisher
Publishing House Helvetica (Publications)
Subject
General Earth and Planetary Sciences,General Environmental Science
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