Türkiye'de Espor Oyunları Oynama Niyetini Etkileyen Motivasyonel Faktörleri Anlamak

Abstract

The purpose of this study is to investigate Turkish esports players’ motivations for intention to play esports games. The factors influencing esports players' intention to play esports games were tested with partial least squares structural equation modeling (PLS-SEM). An online survey was conducted with 502 esports players to test the research model. The results indicate that fantasy, competition, and challenge statistically affect intention to play esports games. In addition, it was determined that social interaction and diversion did not have a statistically significant effect on the intention to play esports games. Challenge, competition, and fantasy motivations explain 65.5% of the variance in intention to play esports games. In particular, it has been determined that challenge motivation has a large effect on the intention to play. Examining the gaming motivations of Turkish esports players, who represent a different culture, differentiates the study from its counterparts. This study makes new theoretical and practical contributions by showing that fantasy, competition, and challenge play important roles to predict on intention to play esports games.