Environmental threat appeals in green advertising

Author:

Hartmann Patrick,Apaolaza Vanessa,D’Souza Clare,Barrutia Jose M.,Echebarria Carmen

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference5 articles.

1. Greenberg, J., Pyszczynski, T. & Solomon, S. (1986) The causes and consequences of a need for self-esteem: a terror management theory, in Baumeister, R.F. (ed.)Public Self and Private Self. New York, NY: Springer, 189–212.

2. Hayes, A.F. (2013)Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-based Approach. New York, NY: Guilford Press.

3. Rogers, R.W. (1983) Cognitive and physiological processes in fear appeals and attitude change: a revised theory of protection motivation, in Cacioppo, J.T. & Petty, R.E. (eds)Social Psychophysiology. New York, NY: Guilford Press, 153–176.

4. Sobel, M.E. (1982) Asymptotic intervals for indirect effects in structural equations models, in S. Leinhart (ed.)Sociological Methodology 1982. San Francisco: Jossey-Bass, 290–312.

5. Witte, K. (1998) Fear as motivator, fear as inhibitor: using the extended parallel processing model to explain fear appeal successes and failures, in Andersen, P.A. & Guerrero, L.K. (eds)Handbook of Communication and Emotion: Research, Theory, Application, and Contexts. San Diego, CA: Academic Press, 423–450.

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