Message framing and interpersonal orientation at cultural and individual levels

Author:

Chang Chingching

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference27 articles.

1. Bloch, P.H. (1981) An exploration into the scaling of consumers’ involvement with a product class, in K.B. Monroe (ed.),Advances in Consumer Research(Vol. 8, pp. 61–65). Ann Arbor, MI: Association for Consumer Research.

2. Brislin, R.W. (1987) The wording of translation of research instruments, in W.J. lonner & J.W. Berry (eds.),Field Methods in Cross-Cultural Research(pp. 137–164). Beverly Hills, CA: Sage.

3. Chang, C. (2002) Self-congruency as a cue in different advertising processing contexts.Communication Research, 29, pp. 503–536.

4. Chang, C. (2004) Country-of-origin as a heuristic cue: the effects of message ambiguity and product involvement.Media Psychology, 6, pp. 169–193.

5. Chang, C. (2008) Ad framing effects for consumption products: an affect priming process.Psychology & Marketing, 25(1), pp. 25–47.

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