An integrated model of advertising clutter in offline and online media

Author:

Ha Louisa,McCann Kim

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference5 articles.

1. Adbusters (2008). About Adbusters. 1 August, 2008. Retrieved 1 August 2008 from http://www.adbusters.org/about/adbusters.

2. Brehm, S.S. & Brehm, J.W. (1981) Psychological Reactance: A Theory of Freedom and Control. New York: Academic Press.

3. Schneider, W., Dumas, S.T. & Shiffrin, R.M. (1984) Automatic and control processing and attention, in Parasuraman, R. & Davies, D.R. (eds) Varieties of Attention. New York: Academic Press, pp. 1–28.

4. Seamon, J.G. (1980) Memory and Cognition. New York: Oxford University Press.

5. Wickens, C.D. (1984) Processing resources in attention, in Parasuraman, R. & Davies, D.R. (eds) Varieties of Attention. New York: Academic Press, pp. 63–102.

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