The Universality of Values: Implications for Global Advertising Strategy-Reference-Cited by-同舟云学术

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The Universality of Values: Implications for Global Advertising Strategy

Published:2006-09 Issue:3 Volume:46 Page:301-314
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Chow Simeon,Amir Sarit

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Understanding cognitive transport mode choice structures: means-ends chains as a type of second-order cybernetics;Kybernetes;2021-06-17

2. How Do Human Attitudes and Values Predict Online Marketing Responsiveness?;Journal of Advertising Research;2019-06

3. Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?;Management International Review;2016-09-08

4. Using values to segment virtual consumers on social networking sites;Marketing Intelligence & Planning;2016-08-01

5. Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie;Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung;2016-07-19

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