Click to Connect: Netnography and Tribal Advertising
-
Published:2006-09
Issue:3
Volume:46
Page:279-288
-
ISSN:0021-8499
-
Container-title:Journal of Advertising Research
-
language:en
-
Short-container-title:JAR
Author:
Kozinets Robert V.
Subject
Marketing,Communication
Cited by
164 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献