Cross-Cultural Differences in Perceived Control Effectiveness: The Role of Cognition

Author:

Du Mengjiao Nancy1ORCID,Wong-On-Wing Bernard2,Yang Dan3

Affiliation:

1. California State Polytechnic University, Pomona

2. Washington State University

3. Beijing Foreign Studies University

Abstract

ABSTRACT Considerable evidence from cultural psychology indicates that East Asians tend to reason holistically whereas Westerners tend to think analytically. We propose that this important difference in cognition can explain divergences in the perceived effectiveness of, and preference for, controls between the two cultures. We experimentally test our predictions by studying American and Chinese employees' perceptions of the Code of Conduct used by companies in both the U.S. and China. Overall, the results are consistent with our predictions and provide evidence of the role of cognition in influencing perceived control effectiveness. We contribute to efforts at a systematic understanding of cross-cultural differences in preferences for controls, and add to research that is important for furthering theory building. Data Availability: Data used in the study are available from the authors.

Funder

National Natural Science Foundation of China

Publisher

American Accounting Association

Subject

Organizational Behavior and Human Resource Management,Accounting

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2. Birnberg, J. G., Hoffman V. B., and YuenS. 2008. The accountability demand for information in China and the US—A research note. Accounting, Organizations and Society33 ( 1): 20– 32. https://doi.org/10.1016/j.aos.2007.01.002

3. Brislin, R. W. 1970. Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology1 ( 3): 185– 216. https://doi.org/10.1177/135910457000100301

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