Affiliation:
1. Sheffield Hallam University
Abstract
Event tourism is the practice of attracting tourists to a destination via a structured event programme or portfolio. The case for academic study of event tourism has been made by several authors (Bramwell & Rawding, 1994; Getz, 2008; Getz, 2016). Destinations may use event tourism for several reasons: to overcome seasonality, for broader socio-economic reasons or to achieve competitive advantage. This chapter will explore the different typologies, challenges and strategies associated with event tourism from a temporal dimension.
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