Consumer trust in Arctic foods certification

Author:

Yang Yang1,Hobbs Jill E.2,Natcher David C.2

Affiliation:

1. Assistant Professor, Johnson Shoyama Graduate School of Public Policy, University of Saskatchewan 101 Diefenbaker Place, Saskatoon, S7N 5B8 Canada

2. Professor, Department of Agricultural and Resource Economics, University of Saskatchewan Agriculture Building, 51 Campus Drive, Saskatoon, S7N 5A8 Canada

Abstract

Abstract Arctic food industries offer promising potential for sustainable economic development; however, no certification system currently exists to assure Arctic origin and unique product qualities. We survey 1,602 Canadian consumers to explore attitudes to sustainability, authenticity, and origin in the context of Arctic foods, and assess their use of sustainability labels and trust in different certifiers. A latent class analysis reveals considerable heterogeneity regarding whom consumers trust to certify Arctic foods. While ‘government’ is the most trustworthy certifier, Arctic region-based and Inuit-owned organizations have strong appeal for certain consumer segments. Policy implications for developing an Arctic regional certification system are discussed.

Funder

Circumpolar Affairs, Crown-Indigenous Relations and Northern Affairs, Canada

Publisher

Brill

Subject

General Medicine

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1. Signaling sustainability: Do Canadian consumers prefer broad or narrow food sustainability labels?;Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie;2024-06-22

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