Impact of Social Media Marketing Activities on Purchase Intention of Customers of Organic Cosmetic Products
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Published:2024-08
Issue:
Volume:
Page:35-43
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ISSN:
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Container-title:Emerging Technology, Environment and Social Justice- A Sustainable Approach
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language:
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Author:
Agarwal PriyankaORCID,
Priyadarshi AbhishekORCID,
Chaturvedi SharadORCID
Publisher
QTanalytics India
Reference10 articles.
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2. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
3. A Study on the Influence of Social Media on the Purchase of Skin Care Products;Ananthsai;International Journal of Research Publication and Reviews,2023
4. Ceyhan, A. (2019). The Impact of Perception Related Social Media Marketing Applications on Consumers' Brand Loyalty and Purchase Intention. EMAJ: Emerging Markets Journal, 9(1), 88-100. https://doi.org/10.5195/emaj.2019.173
5. Chrisniyanti, A., & Fah, C. T. (2022). the Impact of Social Media Marketing on Purchase Intention of Skincare Products Among Indonesian Young Adults. Eurasian Journal of Social Sciences, 10(2), 68-90. https://doi.org/10.15604/ejss.2022.10.02.001