Abstract
This chapter presents an overview of how tourism seasonality in Iceland has changed in recent years, with particular emphasis on a case study area, Hornafjörđur municipality, in rural south Iceland. The chapter pieces together available data from many and somewhat disparate sources, in order to build up a description of how winter tourism currently stands in Hornafjörđur in relation to the situation at the national and regional levels in Iceland. Following this, it presents some thoughts on how winter tourism took root in the case study area, and whether or not this novel development there is likely to be sustained in the future.