Reflecting the Community: Analysis of Local Residents’ Perception Concerning Corporate Social Responsibility Initiatives

Abstract

This case study examines the community's perception of a rural-based industrial company's Corporate Social Responsibility (CSR) actions, employing Schwartz and Carroll's model. Balancing economic, legal, ethical, and philanthropic principles, the study integrates bibliographic review with qualitative and quantitative methods, utilizing semi-structured interviews and forms. Findings reveal uniform stakeholder perceptions across CSR dimensions. Company X is deemed socially responsible, attributed to its strategic emphasis on philanthropy, fostering community support, enhancing institutional image, ensuring business resilience, attracting and retaining professionals, engaging employees, and adhering to ethical and legal principles. The researched organization's CSR actions align consistently with the theoretical models employed, reflecting positive community reception and tangible benefits for the company.