Affiliation:
1. Corporación Unificada Nacional de Educación Superior – CUN. Bogotá, Colombia
Abstract
Franchising is a business model that has not been sufficiently researched in Colombia, even though it has excellent growth potential. For this reason, the franchise appears to be a static organizational and contractual relationship model. However, it is a business system that has presented changes in how it is projected and understood. Thus, the franchise is perceived as a dynamic and constantly evolving system whose objective is to identify the change in focus from the franchise as an investment model to a method of entrepreneurship. The most important results indicate that the individual's motivation, the time dedicated to the franchise management, the availability of economic resources, and the administration to be carried out by the company are the aspects most valued by the franchisor when choosing the franchisee. Accordingly, franchisors look for people with an entrepreneurial approach interested in investing and operating the company.
Publisher
Centro de Investigación en Educación, Naturaleza, Cultura e Innovación para la Amazonia