Factors Contributing to Body Image Dissatisfaction among Female Students at the University of Venda, Limpopo Province

Abstract

Many university female students are concerned about their bodies. Body image perception has become a public health issue globally. This study aimed to explore factors contributing to body image dissatisfaction among female students at the University of Venda. The study was qualitative in nature and employed exploratory research design. A sample of 10 female students enrolled at the University of Venda were identified using convenience sampling method. A pre-tested, semi-structured interview guide was used to collect data and thematic content analysis technique was used to analyse the collected data. The findings of the study showed that body comparison, societal beauty standards, social media, and body shaming by family and friends were the main factors contributing to student’s body image dissatisfaction. The findings further revealed that lack of self-confidence, stress, avoidance, anxiety and depressive symptoms were the challenges faced by students with body image dissatisfaction. Acceptance. Self-care, and healthy diet were identified as coping strategies to help deal with the challenges of student’s body image dissatisfaction. Conclusively, students should be encouraged to seek professional help timeously, to help navigate their body image concerns to avoid decline in their daily functioning.