Valuation of the Secondary Market and Suggestions for Chinese Market: Evidence from Coca Cola

Abstract

As a matter of fact, Coca Cola is one of the giant companies in soft drinks and beverage industry, which covers a large parts of the market share around the world. In this case, it is necessary to investigate the marketing strategy as well as valuation for this company and present corresponding suggestions toward Chinese market. With this in mind, this study will demonstrate the benefits of investing in Coca Cola's Chinese market. Nowadays, this type of soda beverage is an indispensable part of our lives. According to statistics, on average, everyone drinks 2-3 bottles of soda every day, and Coca Cola is the most famous of these soda beverages. Based on the evaluations, the investment value of Coca Cola after entering the domestic market and why it chooses to invest in this brand. Overall, these results shed light on guiding further exploration of beverage industry analysis in Chinese market.