Research on the Image Communication of Northeast Cities in The Post-Winter Olympics Era

Abstract

In this article, under the background of the post-Winter Olympics era, we analyze and study the image dissemination of the northeast city with unique ice and snow resources, Based on the analysis results of the survey questionnaire and the author's observation and thinking on the current situation of image communication in northeast China, Analyzing the effect of the Beijing Winter Olympics on the image dissemination of northeast China, And find out that the corresponding problems, at the same time, In-depth research on the image of northeast city under traditional media, new media, cultural products and the characteristic festival activities in northeast China, Deep into the northeast urban culture, Exploring the spiritual connotation of the northeast city, To reexplore the new image shaping ways and communication strategies of northeast cities in the post-Winter Olympics era, To build the northeast of ice and snow and establish the overall communication view of the northeast city image, Fundamentally, the image of the northeast city is "re-shaped" and "new dissemination".