Building Brand Equity through Virtual Fashion Consumption Experience : Focusing on the Link between Metaverse Activity Intention and Purchase Intention for Real Products through Brand Experiential Value
Author:
Funder
Duksung Women`s University
Publisher
The Korea Society of Costume
Subject
General Medicine,General Chemistry
Reference60 articles.
1. It's all about attitude: revisiting the technology acceptance model
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4. A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
5. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
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