Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies

Author:

Orenga-Roglá Sergio,Chalmeta Ricardo

Publisher

Springer Science and Business Media LLC

Subject

Multidisciplinary

Reference56 articles.

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5. Bose R (2002) Customer relationship management: key components for IT success. Ind Manage Data Syst 102(2):89–97

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