The deconstruction of emotional identity of recreation for ethnic cultural heritage in the geo-cultural perspective: a fuzzy set qualitative comparative analysis on Wuqiang new year paintings

Abstract

AbstractAs a model of the combination of nostalgia and creative products, ethnic cultural heritage carry the function of shaping and spreading geo-culture. Its unique geo-cultural context, as a link, shows the historical inheritance of local culture. The deep deconstruction of its emotional identity helps to strengthen this identity and stimulate more cultural and creative designs with national and local characteristics. While culture prospers, the local cultural and creative economy is strengthened and cultural confidence and national self-confidence are further enhanced. Based on the New Year paintings of Wuqiang in Hebei, which have a strong folk vernacular and geo-cultural character in northern China, in the process of using the reconstructed pattern elements for clothing design, 156 questionnaires were collected through questionnaire interviews and fsQCA was used to analyze the emotional identity of products with high geo-cultural recognition. The study finds that while the injection of regional culture plays a role in the development of products, people's emotional identification with vernacular cultural and creative products actually depends on a combination of causal paths, with beauty and elegance more important than place and humanity as commonly believed to reflect geographic cultural identity. fsQCA was used to analyze the emotional identity of products with high geo-cultural recognition. And understand the emotional components of vernacular cultural products and how emotional factors influence people's identities.